Communicating with Confidence in Divisive Times

Date: April 22, 2026

Time: 2:00 PM – 4:00 PM ET

Location: Virtual (Zoom details will be sent upon registration)

Cost: $99
CE Hours: Eligible for 2 CE Hours

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About this Event:

In an era of heightened sensitivity and polarized opinions, association leaders are navigating increasingly complex communication challenges. Whether it's responding to social issues, managing internal disagreement, or protecting your organization's reputation, how and when you communicate matters more than ever.

Join Jen Hellman, communications expert and CEO of Goff Public, for a highly relevant virtual session designed to equip you with practical tools and frameworks for leading through crisis and controversy. You'll explore how to respond effectively to hot-button issues, build trust with members and boards, and lead your association with clarity and confidence — even when the stakes are high.

You’ll walk away with:

• Proven frameworks for decision-making under pressure
• Strategies for responding to divisive issues with authenticity and empathy
• Tips to avoid communication missteps and navigate stakeholder backlash
• Tools to proactively prepare your organization for reputational threats
• Techniques for aligning internal teams and boards on sensitive matters

This virtual experience goes beyond theory. You’ll engage with real-world scenarios, discuss peer challenges, and walk away with templates and talking points you can use immediately.

About the Presenter:

When it matters most, leaders turn to Jen Hellman for candid advice. That’s because Jen is best known for her ability to be decisive and offer courageous advice and strategy when situations are ambiguous, politically charged and high risk. She is a sought-after expert in reputation management crisis consulting and strategic communications. She has spent her career helping clients navigate difficult situations, serving as a trusted, behind-the-scenes adviser on many high-profile stories and issues.

With more than 25 years of experience, Jen leads Goff Public as president and CEO, setting the strategic direction of the firm and overseeing its team of public affairs and public relations professionals, while actively advising clients. Jen was named one of the Top 100 People to Know by Twin Cities Business. She is an experienced speaker and regularly presents on industry topics through keynote speeches, panels and podcasts. Jen is a leading voice on communications, trends and their impact on a multitude of industries.

REGISTER for THIS session!